[COMBO PACK] US College Student Market
$5.99
$5.99
https://schema.org/InStock
usd
Youth Research Center
COMBO PACK
You will get a ZIP file with the following items:
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Get the CSV file with the raw data if you wanna have a go at creating your own charts!
QUICK ANALYSIS
There will be an estimated 22 million students across U.S. colleges when school resumes for the 2013-2014 academic year.
That's more than the population of NY State (19.6 million) ranked 3rd behind California and Texas.
Collectively this demographic has a total spending power of $404 billion. If they wanted they could buyout Exxon Mobil or WalMart.
More than half of this spending money - $287 billion - goes to discretionary spending i.e. spending outside of tuition, room & board and school supplies.
As expected, food remains the #1 spending category constituting 36% of the discretionary spending followed by cars and clothing.
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