[COMBO PACK] US College Students response To Marketing

Most survey that compare forms of marketing/advertising ask people which one they respond to the most. Asking respondents which one they avoid the most is something I have come across for the first time.

Avoidance here pretty much means they ignore it. It does not register in their minds. Consequently, they do not act on it.

Only 9% of US College Students avoid word of mouth from friends and family compared to 32% who avoid ads on social media sites and 49% who avoid non opt-in text messages.

The findings are not new or groundbreaking. There have been several market surveys comparing word of mouth to different forms of marketing. The results are always the same. Word of mouth wins.